MSA helps account teams create a comprehensive plan to increase revenue, create more business opportunities and increase share of wallet with existing key accounts.
The workshop is targeted at complete account teams spanning all functions from sales through to delivery and customer care. The workshop brings together teams spanning multiple locations and functions to focus them on developing a coherent and comprehensive approach to their common customer.
The complete program consists of a one day Kick-Off Meeting, followed by a two day Account Planning Workshop about 6 to 8 weeks later. The 1-day meeting will help to prepare customer interviews to assess perception of current service level and identify improvement areas. The 2-day workshop will be for account teams to analyse their customer’s strategy and match their solution portfolio to potential needs. They will also identify cross- and up-selling opportunities as well as create a 2-3 year account development plan which is subsequently validated by the customer.
Prior to the Kick-Off meeting, the Account Managers participate in a telephone briefing to ensure that all required information is available, and appropriate team members attend.